Monday, July 18, 2016
Wednesday, April 27, 2016
With Apple, you have to do next?
Apple, reported its first drop in sales in 13 years on Tuesday. Sales were down about $ 8 billion (£ 5,5 billion) compared to the same period last year, and its shares fell nearly 20% in the last 12 months.
Although it is fair to say that the company is still a long way from poverty - it has about $ 200 billion in offshore reserves alone - many see the news as a sign that the winning formula he upheld for so long is not enough any longer.
So, where the next billion-dollar business? BBC asked the experts.
industry analyst
Apple, storeImage copyrightGetty Images
Sales slowed captioniPhone Image
Ben Wood of CCS Insight specializes in looking into the IT industry.
Virtual Reality, which the Executive Officer Tim Cook has already declared the region a great potential, and many Apple rumors, the car can be extremely profitable both for tech giant, he said.
He also believes that Apple can set its sights on the potentially lucrative Indian market.
"Despite the fact that this is a difficult task for the company Apple's, to sell the full price of iPhones in India, the enormity of the population and the potential for adoption of smart phones can not be ignored," he said.
Otherwise, Apple may take on the likes of Amazon and Sky as the main content provider, Mr. Wood stated.
"Apple has a huge cash pile, which would allow to easily acquire the rights to major sporting events, or other hot areas of content," he said.
"Taking into account its ability to distribute content on the vast installed base of wealthy owners of Apple devices, this may be a new direction for the company."
ecologist
Apple, the logo with green leafImage copyrightGetty Images
captionApple image leaves turned green World Earth Day
Chief Policy Adviser Martin Baxter of the Institute of Environmental Management and Assessment also finds cars a smart move for the company, but not necessarily a stand-alone type.
"With the air quality issues in the news, obviously, electric vehicles have the potential to reduce harmful emissions into the atmosphere - if we have the renewable energy sources to generate electricity," he said.
"Apple has a big role in the vehicle, as well as energy harvesting, which makes the process more efficient. It would be an entirely new market for them, and will solve these problems."
Liam, iPhone robot recycling of Apple's, it's all very well, but Mr. Baxter wants to see the company go on.
Liam systemImage copyrightApple
Image captionApple said that his new system of recycling, Liam, would allow him to re-use more components of discarded phones
"They could have done more to maintainability," he said.
"It's great that they can repair the material, but what we want to be more durable product."
It might not help increase sales, however.
Technology journalist
Apple, logoImage copyrightGetty Images
Image captionApple gradually updating their devices every year
Cam Bunton, editor 9to5Mac, Apple has said, should come out with its next-changing landscape of the product.
"As the technology for Apple enthusiasts, pretty boring," says Mr. Banton.
"They let the material once or twice a year, usually it's like what they've done. It's a good strategy and makes them a lot of money, though," he says.
"That is, I think iPhone SE is an essential device for those who may want to have all the features and specifications on the iPhone, but have not been able to afford one."
Mr. Banton also called for greater transparency from the notoriously secretive company - but admitted that perhaps it is part of its appeal.
"I would like them to share more - stop pretending, technology development is a massive secret that no one else does.
"But I guess that's what made them successful - secrecy creates excitement so when they release something that sounds completely new," he said.
Accountant
Graham Seddon, a partner and the firm Menzies technology sector specialist accounting, also believes that the iPhone comes in the twilight years.
"Even the greatest product of the greatest brand has a life cycle that will end," he said.
"Macroeconomic factors of a strong US dollar and a slowdown in China had an impact, along with the ongoing competition in the smartphone market, as well as other manufacturers playing catch-up.
"At the moment, Apple, Tim Cook seems to be firmly convinced that the failure in execution is a" pause "in height, and he seems to be in denial of the fact that global demand for iPhones may finally be waning.
"We'll have to wait and see if products such as Apple, clock, IPad or 'Apple' car can help drive revenues once again."
Web scientist
Apple WatchImage copyrightPA
captionApple image may use their clocks to open new opportunities in health surveillance
"Take your base, you have to keep and innovation," said Professor Le Carr University of Southampton.
"I did not join in the noise of Apple's, having put another landmark product, as the iPhone.
"What Apple has done is bring technology that provides a level of innovation and then gradually improve it. I think they are more than one million for the release of products to market and seeing which one is flying."
Professor Carr believes there is even greater potential in the company of Apple Watch, and considers him a foray into the health and well-being with its Apple Health tracking service is successful.
"Personal health is a huge market, and Apple is a product of leverage that."
Chto Apple, dolzhny delat 'dal'she?
Apple, soobshchila o pervom padenii prodazh v 13 let vo vtornik. Prodazhi byli vniz okolo $ 8 mlrd (£ 5,5 mlrd) po sravneniyu s analogichnym periodom proshlogo goda, i yego aktsii upali pochti na 20% za posledniye 12 mesyatsev.
Khotya eto spravedlivo skazat ', chto firma yeshche dolgiy put' ot chertoy bednosti - ona imeyet okolo $ 200 mlrd v shel'fovykh zapasov v odinochku - mnogiye vidyat novost 'kak priznak togo, chto formula pobedy on ostavil v sile tak dolgo ne khvatit dol'she.
Itak, gde sleduyushchiy za milliard dollarov biznesa? BBC poprosili ekspertov.
Analitik promyshlennosti
Apple, storeImage copyrightGetty Izobrazheniya
prodazh Izobrazheniye captioniPhone zamedlilsya
Ben Vud iz CCS Insight spetsializiruyetsya na vglyadyvayas' v IT-industrii.
Virtual'naya real'nost ', kotoroy ispolnitel'nyy direktor Tim Kuk uzhe ob "yavil oblast' bol'shim potentsialom, i mnogo slukham Apple, avtomobil 'mozhet odnovremenno okazat'sya chrezvychayno pribyl'nym dlya tek giganta, schitayet on.
On takzhe schitayet, chto kompaniya Apple mozhet ustanovit 'svoi vzglyady na potentsial'no pribyl'nyy indiyskiy rynok.
"Nesmotrya na to, chto eto trudnaya zadacha dlya kompanii Apple, chtoby prodat 'polnuyu tsenu ayfonov v Indii, ogromnyye masshtaby naseleniya i potentsial dlya prinyatiya smartfonov ne mogut byt' proignorirovany," skazal on.
V protivnom sluchaye, Apple mozhet vzyat 'na sebya podobnymi Amazon i Sky v kachestve osnovnogo postavshchika kontenta, g-n Vud utverzhdal.
"Apple imeyet ogromnyy denezhnyy kuchu, kotoraya pozvolila by legko priobresti prava na krupnykh sportivnykh meropriyatiy ili drugikh oblastey goryachikh kontenta," skazal on.
"Prinimaya vo vnimaniye yego sposobnost 'rasprostranyat' kontent na ogromnoy ustanovlennoy baze bogatykh vladel'tsev ustroystv Apple, eto mozhet byt 'novoye napravleniye dlya kompanii."
ekolog
Apple, logotip s zelenymi leafImage copyrightGetty Images
captionApple izobrazheniye okazalos 'list'ya zelenyye Vsemirnyy den' Zemli
Glavnyy sovetnik po voprosam politiki Martin Bakster iz Instituta ekologicheskogo menedzhmenta i otsenki takzhe schitayet avtomobili umnyy khod dlya firmy, no ne obyazatel'no avtonomnogo tipa.
"S kachestvom vozdukha problemami v novostyakh, ochevidno, elektricheskiye transportnyye sredstva imeyut potentsial dlya snizheniya vrednykh vybrosov v atmosferu - yesli u nas yest 'vozobnovlyayemyye istochniki energii dlya generatsii elektrichestva," skazal on.
"Apple imeyet bol'shuyu rol 'kak v transportnom sredstve, a takzhe sbora energii, chto delayet etot protsess boleye effektivnym. Bylo by sovershenno novyy rynok dlya nikh, a takzhe budet reshat' eti problemy".
Liam, iPhone robot retsirkulyatsiya kompanii Apple, eto vse ochen 'khorosho, no g-n Bakster khochet videt' firma idti dal'she.
Liam systemImage copyrightApple
Izobrazheniye captionApple govorit, chto yego novaya sistema retsirkulyatsii, Liam, pozvolit yemu povtorno ispol'zovat 'bol'she komponentov vybroshennykh telefonov
"Oni mogli by sdelat 'bol'she na remontoprigodnost'," skazal on.
"Eto zdorovo, chto oni mogut vosstanovit 'material, no to, chto my khotim, chtoby bol'she dolgovechnost' produkta."
Eto ne moglo by pomoch 'povysit' prodazhi, odnako.
Tekhnologiya zhurnalist
Apple, logoImage copyrightGetty Izobrazheniya
Image captionApple postepenno obnovlyayet svoi ustroystva kazhdyy god
Cam Banton, redaktor 9to5Mac, kompaniya Apple schitayet, dolzhen vyyti so svoyey sleduyushchey landshaftnoy izmenyayushchiye produkta.
"V kachestve tekhnologii dlya entuziastov Apple, dovol'no skuchno," govorit g-n Banton.
"Oni vypuskayut material odin ili dva raza v god, obychno eto pokhozhe na to, chto oni uzhe sdelali. Eto khoroshaya strategiya i delayet ikh mnogo deneg, khotya," govorit on.
"To yest ', ya dumayu, chto iPhone SE yavlyayetsya vazhnym ustroystvom dlya tekh, kto, vozmozhno, khotite, chtoby vse kharakteristiki i spetsifikatsiyu na iPhone, no ne byli v sostoyanii pozvolit' sebe odin."
G-n Banton takzhe prizval k bol'shey otkrytosti ot zavedomo skrytnoy kompanii, - no priznal, chto, vozmozhno, eto chast 'svoyey privlekatel'nosti.
"YA khotel by im delit'sya bol'she - perestat 'delat' vid, razrabotki tekhnologiy yavlyayetsya massivnyy sekret, chto nikto bol'she ne delayet.
"No ya predpolagayu, chto eto to, chto sdelalo ikh uspeshnymi - sekretnost 'sozdayet volneniye poetomu, kogda oni vypustit' chto-to eto zvuchit sovershenno novyy," skazal on.
Bukhgalter
Grem Seddon, partner i spetsialist sektora po tekhnologiyam firmy Menzis bukhgalterskoye, takzhe schitayet, chto iPhone vstupayet v sumerkakh let.
"Dazhe samyy bol'shoy produkt, ot velichayshego brenda, imeyet zhiznennyy tsikl, kotoryy polozhit konets," skazal on.
"Makroekonomicheskiye faktory sil'nogo dollara SSHA i zamedleniya tempov rosta v Kitaye okazali vliyaniye, naryadu s prodolzhayushcheysya konkurentsiyey na rynke smartfonov, kak i drugiye proizvoditeli igrali v dogonyalki.
"Na dannyy moment, Apple Tim Kuk, kazhetsya, tverdo uveren, chto proval v ispolnenii yavlyayetsya lish '" pauza "v roste, i on, kazhetsya, v otritsaniye togo, chto global'nyy spros na ayfonov mozhet byt', nakonets, ubyvayushchaya .
"Nam pridetsya podozhdat 'i posmotret', yesli takiye produkty, kak Apple, chasy, IPad ili dazhe 'Apple' Avtomobil 'mozhet pomoch' pod" yekhat 'dokhody yeshche raz. "
Veb-uchenyy
Yabloko WatchImage copyrightPA
captionApple izobrazheniye mozhet ispol'zovat 'svoi chasy, chtoby otkryt' novyye vozmozhnosti v nablyudenii za sostoyaniyem zdorov'ya
"Voz'mite bazu, chto u vas yest 'i derzhat' novatorstvo," govorit professor Le Karr iz Universiteta Sautgemptona.
"YA ne prisoyedinit'sya v shume dlya Apple, imeya postavit 'yeshche odin znakovyy produkt, kak iPhone.
"To, chto kompaniya Apple sdelat ', eto vyvesti tekhnologiyu, kotoraya obespechivayet opredelennyy uroven' innovatsiy zatem postepenno uluchshit 'yego. YA dumayu, chto oni ne odin za osvobozhdeniye million produktov na rynok i, vidya, kakoy iz nikh letit".
Professor Karr schitayet, chto yest 'yeshche bol'shiy potentsial v kompanii Apple Watch, a takzhe schitayet yego nabeg na zdorov'ye i blagopoluchiye s yego sluzhby otslezhivaniya Apple Health okazhetsya uspeshnym.
Although it is fair to say that the company is still a long way from poverty - it has about $ 200 billion in offshore reserves alone - many see the news as a sign that the winning formula he upheld for so long is not enough any longer.
So, where the next billion-dollar business? BBC asked the experts.
industry analyst
Apple, storeImage copyrightGetty Images
Sales slowed captioniPhone Image
Ben Wood of CCS Insight specializes in looking into the IT industry.
Virtual Reality, which the Executive Officer Tim Cook has already declared the region a great potential, and many Apple rumors, the car can be extremely profitable both for tech giant, he said.
He also believes that Apple can set its sights on the potentially lucrative Indian market.
"Despite the fact that this is a difficult task for the company Apple's, to sell the full price of iPhones in India, the enormity of the population and the potential for adoption of smart phones can not be ignored," he said.
Otherwise, Apple may take on the likes of Amazon and Sky as the main content provider, Mr. Wood stated.
"Apple has a huge cash pile, which would allow to easily acquire the rights to major sporting events, or other hot areas of content," he said.
"Taking into account its ability to distribute content on the vast installed base of wealthy owners of Apple devices, this may be a new direction for the company."
ecologist
Apple, the logo with green leafImage copyrightGetty Images
captionApple image leaves turned green World Earth Day
Chief Policy Adviser Martin Baxter of the Institute of Environmental Management and Assessment also finds cars a smart move for the company, but not necessarily a stand-alone type.
"With the air quality issues in the news, obviously, electric vehicles have the potential to reduce harmful emissions into the atmosphere - if we have the renewable energy sources to generate electricity," he said.
"Apple has a big role in the vehicle, as well as energy harvesting, which makes the process more efficient. It would be an entirely new market for them, and will solve these problems."
Liam, iPhone robot recycling of Apple's, it's all very well, but Mr. Baxter wants to see the company go on.
Liam systemImage copyrightApple
Image captionApple said that his new system of recycling, Liam, would allow him to re-use more components of discarded phones
"They could have done more to maintainability," he said.
"It's great that they can repair the material, but what we want to be more durable product."
It might not help increase sales, however.
Technology journalist
Apple, logoImage copyrightGetty Images
Image captionApple gradually updating their devices every year
Cam Bunton, editor 9to5Mac, Apple has said, should come out with its next-changing landscape of the product.
"As the technology for Apple enthusiasts, pretty boring," says Mr. Banton.
"They let the material once or twice a year, usually it's like what they've done. It's a good strategy and makes them a lot of money, though," he says.
"That is, I think iPhone SE is an essential device for those who may want to have all the features and specifications on the iPhone, but have not been able to afford one."
Mr. Banton also called for greater transparency from the notoriously secretive company - but admitted that perhaps it is part of its appeal.
"I would like them to share more - stop pretending, technology development is a massive secret that no one else does.
"But I guess that's what made them successful - secrecy creates excitement so when they release something that sounds completely new," he said.
Accountant
Graham Seddon, a partner and the firm Menzies technology sector specialist accounting, also believes that the iPhone comes in the twilight years.
"Even the greatest product of the greatest brand has a life cycle that will end," he said.
"Macroeconomic factors of a strong US dollar and a slowdown in China had an impact, along with the ongoing competition in the smartphone market, as well as other manufacturers playing catch-up.
"At the moment, Apple, Tim Cook seems to be firmly convinced that the failure in execution is a" pause "in height, and he seems to be in denial of the fact that global demand for iPhones may finally be waning.
"We'll have to wait and see if products such as Apple, clock, IPad or 'Apple' car can help drive revenues once again."
Web scientist
Apple WatchImage copyrightPA
captionApple image may use their clocks to open new opportunities in health surveillance
"Take your base, you have to keep and innovation," said Professor Le Carr University of Southampton.
"I did not join in the noise of Apple's, having put another landmark product, as the iPhone.
"What Apple has done is bring technology that provides a level of innovation and then gradually improve it. I think they are more than one million for the release of products to market and seeing which one is flying."
Professor Carr believes there is even greater potential in the company of Apple Watch, and considers him a foray into the health and well-being with its Apple Health tracking service is successful.
"Personal health is a huge market, and Apple is a product of leverage that."
Chto Apple, dolzhny delat 'dal'she?
Apple, soobshchila o pervom padenii prodazh v 13 let vo vtornik. Prodazhi byli vniz okolo $ 8 mlrd (£ 5,5 mlrd) po sravneniyu s analogichnym periodom proshlogo goda, i yego aktsii upali pochti na 20% za posledniye 12 mesyatsev.
Khotya eto spravedlivo skazat ', chto firma yeshche dolgiy put' ot chertoy bednosti - ona imeyet okolo $ 200 mlrd v shel'fovykh zapasov v odinochku - mnogiye vidyat novost 'kak priznak togo, chto formula pobedy on ostavil v sile tak dolgo ne khvatit dol'she.
Itak, gde sleduyushchiy za milliard dollarov biznesa? BBC poprosili ekspertov.
Analitik promyshlennosti
Apple, storeImage copyrightGetty Izobrazheniya
prodazh Izobrazheniye captioniPhone zamedlilsya
Ben Vud iz CCS Insight spetsializiruyetsya na vglyadyvayas' v IT-industrii.
Virtual'naya real'nost ', kotoroy ispolnitel'nyy direktor Tim Kuk uzhe ob "yavil oblast' bol'shim potentsialom, i mnogo slukham Apple, avtomobil 'mozhet odnovremenno okazat'sya chrezvychayno pribyl'nym dlya tek giganta, schitayet on.
On takzhe schitayet, chto kompaniya Apple mozhet ustanovit 'svoi vzglyady na potentsial'no pribyl'nyy indiyskiy rynok.
"Nesmotrya na to, chto eto trudnaya zadacha dlya kompanii Apple, chtoby prodat 'polnuyu tsenu ayfonov v Indii, ogromnyye masshtaby naseleniya i potentsial dlya prinyatiya smartfonov ne mogut byt' proignorirovany," skazal on.
V protivnom sluchaye, Apple mozhet vzyat 'na sebya podobnymi Amazon i Sky v kachestve osnovnogo postavshchika kontenta, g-n Vud utverzhdal.
"Apple imeyet ogromnyy denezhnyy kuchu, kotoraya pozvolila by legko priobresti prava na krupnykh sportivnykh meropriyatiy ili drugikh oblastey goryachikh kontenta," skazal on.
"Prinimaya vo vnimaniye yego sposobnost 'rasprostranyat' kontent na ogromnoy ustanovlennoy baze bogatykh vladel'tsev ustroystv Apple, eto mozhet byt 'novoye napravleniye dlya kompanii."
ekolog
Apple, logotip s zelenymi leafImage copyrightGetty Images
captionApple izobrazheniye okazalos 'list'ya zelenyye Vsemirnyy den' Zemli
Glavnyy sovetnik po voprosam politiki Martin Bakster iz Instituta ekologicheskogo menedzhmenta i otsenki takzhe schitayet avtomobili umnyy khod dlya firmy, no ne obyazatel'no avtonomnogo tipa.
"S kachestvom vozdukha problemami v novostyakh, ochevidno, elektricheskiye transportnyye sredstva imeyut potentsial dlya snizheniya vrednykh vybrosov v atmosferu - yesli u nas yest 'vozobnovlyayemyye istochniki energii dlya generatsii elektrichestva," skazal on.
"Apple imeyet bol'shuyu rol 'kak v transportnom sredstve, a takzhe sbora energii, chto delayet etot protsess boleye effektivnym. Bylo by sovershenno novyy rynok dlya nikh, a takzhe budet reshat' eti problemy".
Liam, iPhone robot retsirkulyatsiya kompanii Apple, eto vse ochen 'khorosho, no g-n Bakster khochet videt' firma idti dal'she.
Liam systemImage copyrightApple
Izobrazheniye captionApple govorit, chto yego novaya sistema retsirkulyatsii, Liam, pozvolit yemu povtorno ispol'zovat 'bol'she komponentov vybroshennykh telefonov
"Oni mogli by sdelat 'bol'she na remontoprigodnost'," skazal on.
"Eto zdorovo, chto oni mogut vosstanovit 'material, no to, chto my khotim, chtoby bol'she dolgovechnost' produkta."
Eto ne moglo by pomoch 'povysit' prodazhi, odnako.
Tekhnologiya zhurnalist
Apple, logoImage copyrightGetty Izobrazheniya
Image captionApple postepenno obnovlyayet svoi ustroystva kazhdyy god
Cam Banton, redaktor 9to5Mac, kompaniya Apple schitayet, dolzhen vyyti so svoyey sleduyushchey landshaftnoy izmenyayushchiye produkta.
"V kachestve tekhnologii dlya entuziastov Apple, dovol'no skuchno," govorit g-n Banton.
"Oni vypuskayut material odin ili dva raza v god, obychno eto pokhozhe na to, chto oni uzhe sdelali. Eto khoroshaya strategiya i delayet ikh mnogo deneg, khotya," govorit on.
"To yest ', ya dumayu, chto iPhone SE yavlyayetsya vazhnym ustroystvom dlya tekh, kto, vozmozhno, khotite, chtoby vse kharakteristiki i spetsifikatsiyu na iPhone, no ne byli v sostoyanii pozvolit' sebe odin."
G-n Banton takzhe prizval k bol'shey otkrytosti ot zavedomo skrytnoy kompanii, - no priznal, chto, vozmozhno, eto chast 'svoyey privlekatel'nosti.
"YA khotel by im delit'sya bol'she - perestat 'delat' vid, razrabotki tekhnologiy yavlyayetsya massivnyy sekret, chto nikto bol'she ne delayet.
"No ya predpolagayu, chto eto to, chto sdelalo ikh uspeshnymi - sekretnost 'sozdayet volneniye poetomu, kogda oni vypustit' chto-to eto zvuchit sovershenno novyy," skazal on.
Bukhgalter
Grem Seddon, partner i spetsialist sektora po tekhnologiyam firmy Menzis bukhgalterskoye, takzhe schitayet, chto iPhone vstupayet v sumerkakh let.
"Dazhe samyy bol'shoy produkt, ot velichayshego brenda, imeyet zhiznennyy tsikl, kotoryy polozhit konets," skazal on.
"Makroekonomicheskiye faktory sil'nogo dollara SSHA i zamedleniya tempov rosta v Kitaye okazali vliyaniye, naryadu s prodolzhayushcheysya konkurentsiyey na rynke smartfonov, kak i drugiye proizvoditeli igrali v dogonyalki.
"Na dannyy moment, Apple Tim Kuk, kazhetsya, tverdo uveren, chto proval v ispolnenii yavlyayetsya lish '" pauza "v roste, i on, kazhetsya, v otritsaniye togo, chto global'nyy spros na ayfonov mozhet byt', nakonets, ubyvayushchaya .
"Nam pridetsya podozhdat 'i posmotret', yesli takiye produkty, kak Apple, chasy, IPad ili dazhe 'Apple' Avtomobil 'mozhet pomoch' pod" yekhat 'dokhody yeshche raz. "
Veb-uchenyy
Yabloko WatchImage copyrightPA
captionApple izobrazheniye mozhet ispol'zovat 'svoi chasy, chtoby otkryt' novyye vozmozhnosti v nablyudenii za sostoyaniyem zdorov'ya
"Voz'mite bazu, chto u vas yest 'i derzhat' novatorstvo," govorit professor Le Karr iz Universiteta Sautgemptona.
"YA ne prisoyedinit'sya v shume dlya Apple, imeya postavit 'yeshche odin znakovyy produkt, kak iPhone.
"To, chto kompaniya Apple sdelat ', eto vyvesti tekhnologiyu, kotoraya obespechivayet opredelennyy uroven' innovatsiy zatem postepenno uluchshit 'yego. YA dumayu, chto oni ne odin za osvobozhdeniye million produktov na rynok i, vidya, kakoy iz nikh letit".
Professor Karr schitayet, chto yest 'yeshche bol'shiy potentsial v kompanii Apple Watch, a takzhe schitayet yego nabeg na zdorov'ye i blagopoluchiye s yego sluzhby otslezhivaniya Apple Health okazhetsya uspeshnym.
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